kohler, wisc.-based kohler company is running a :30 spot that looks and feels very, very familiar. that’s because it’s a veritable rip-off of apple’s iconic ipod/ipad/iphone ads crafted by tbwa/chiat day. watch the spot below and see for yourself. this is how you do it: show the features of the product in a very animated way, set the product before a colorful backdrop, and set it all to some catchy, original music (the tune is “i know it ain’t cool” by caroline & the dust). it sure sounds and looks a lot like an apple ad, doesn’t it?
that said, it should come as no surprise that the kohler ad pulled a respectable ace score of 657 in an awareness test conducted by ace metrix as reported in adweek. hmmm … i guess imitation really is the sincerest form of flattery, in addition to being really profitable! just ask orbit, who agencyspy reports ripped off johnny cupcakes!